CNCPT [pronounced concept] is a collaborative learning environment for aspiring and emerging digital creators.

Created by YouTube and HXOUSE, CNCPT provides free mentorship, accelerators, always-on community programming, networking opportunities and funding to help digital creators realize their full potential and break through in their artistic field.


Attendees across Canada


Hours of Knowledge Sharing


Hours of Hands-on Workshops


Hours of Networking Opportunities


Hours of Open Studio Time


Accelerator Graduates

Creator Partnerships /

Lilly Singh
Patrick Starrr
Corey Tonge
Karena Evans

Donte Colley
Mr Saturday
Hate Copy
+ more

CNCPT programming is available both in-person and remotely, providing access to Canadian creatives across the country.


Positive Social Sentiment


Combined YouTube following of speakers/panelistS & performers

Cohort meeting

CNCPT offers something for everyone /

Led by educators, strategists and industry experts from the HXOUSE and YouTube ecosystems to help Canadian creators build their digital career and take their business to the next level.

[01] Creator Connects

Year-round community programming facilitating regular touchpoints, workshops and experiences to strengthen one’s relationship with their peers and creator community.

[02] Event Series

High-energy, interactive conversations with leading changemakers and industry experts, granting aspiring and emerging creators access to leading knowledge.

[03] The Accelerator

An intensive and hands-on application based program for a select group of emerging digital creators looking to advance their careers.

[04] Creator Funding *coming soon

Creators that graduate CNCPT’s Accelerator program will be able to apply for funding, up to $100,000 provided by YouTube.

[05] CNCPT Studio

The CNCPT studio by YouTube and HXOUSE is open to the CNCPT community to use throughout their time in the program. The studio gives creators hands-on experience to learn about content production, including professional editing tools and Google devices for use such as Pixel phones and Chromebooks.

[06] IN-HXOUSE Conversations

YouTube is the presenting sponsor for HXOUSE’s iconic “In-HXOUSE conversations”, which brings professional artists and creatives at the top of their field to share their stories.